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BSB40820 Certificate IV in Marketing and Communication

National ID
BSB40820
WA Course Code
BFS9
CRICOS code
106615K
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Why choose this course?

Build your knowledge and skills to start your career in the dynamic and fast-paced industry of marketing and communications with this qualification.

During this course you will develop fundamental skills including digital marketing, use of social media, researching consumer behaviour and creating presentations. In addition, you will learn how to establish networks and improve communication skills.

This qualification leads to a range of entry level roles within the marketing industry. This includes career pathways in advertising, research, public relations, promotions and media or even to establish your own business.

On completion of this course, you can continue your study with the BSB50120 Diploma of Business.

Career opportunities

  • Market Research Specialist
  • Marketing Assistant
  • Social Media Officer

  • An IELTS score (academic) of 6.0 with no band score less than 5.0 or equivalent.

  • Equivalent to Australian Year 11.

​Please view Admission requirements for your country of origin.

Your study options

Semester 2, 2024

Duration | 1 semester
When | Semester 2, 2024
Where | North Metropolitan TAFE (52786)

Location map

How | On campus and simulated work environment, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $60
  • Materials fee: $365

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course. However, this course has been designed to include the delivery of learning and practical activities within a simulated workplace environment. These work-based activities will ensure your knowledge and skills are well developed and appropriately applied.

Year 11/12
BSB40820 Certificate IV in Marketing and Communication - BFS9
1 semester
BSB50120 Diploma of Business - BFT3
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 6 core units and 6 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
Elective units
    National ID
    Unit title
  • BSBCRT413 Collaborate in creative processes
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG441 Develop public relations documents
  • BSBTWK401 Build and maintain business relationships
  • SIRXECM002 Prepare digital content
  • SIRXMKT002 Use social media to engage customers

Assessment methods

The methods of assessment used in this course include practical observations of presentations, teamwork, collaboration and the use of technology in a marketing environment. Questioning is used in focus groups, meetings and written tasks. A strong emphasis is placed on personal assessment, analysis and reflection based on individual and team performance, problems, issues and experiences. Case studies and real examples are used to demonstrate the application of knowledge in various applicable situations. Witten questions/answers, reports, self-reflections, observation checklists, presentations and production of documentation, such as design material and electronic marketing material, are also demonstrated.

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

Learning resources may include access to Blackboard, links to critical websites, Wikis, journals, discussion forums, Lecturer presentations, activities and handouts, organisational policies, procedures and protocols and conventions, links to relevant legislation and regulations, templates, annual reports, marketing and strategic plans. Students are also provided with access to Adobe Creative Suite on campus.

Facilities and equipment may include access to simulated workplace environment, where students have access to computers at individual workstations, Microsoft Office including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 1, 2025

Duration | 1 semester
When | Semester 1, 2025
Where | North Metropolitan TAFE (52786)

Location map

How | On campus and simulated work environment, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $60
  • Materials fee: $365

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course. However, this course has been designed to include the delivery of learning and practical activities within a simulated workplace environment. These work-based activities will ensure your knowledge and skills are well developed and appropriately applied.

Year 11/12
BSB40820 Certificate IV in Marketing and Communication - BFS9
1 semester
BSB50120 Diploma of Business - BFT3
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 6 core units and 6 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
Elective units
    National ID
    Unit title
  • BSBCRT413 Collaborate in creative processes
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG441 Develop public relations documents
  • BSBTWK401 Build and maintain business relationships
  • SIRXECM002 Prepare digital content
  • SIRXMKT002 Use social media to engage customers

Assessment methods

The methods of assessment used in this course include practical observations of presentations, teamwork, collaboration and the use of technology in a marketing environment. Questioning is used in focus groups, meetings and written tasks. A strong emphasis is placed on personal assessment, analysis and reflection based on individual and team performance, problems, issues and experiences. Case studies and real examples are used to demonstrate the application of knowledge in various applicable situations. Witten questions/answers, reports, self-reflections, observation checklists, presentations and production of documentation, such as design material and electronic marketing material, are also demonstrated.

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

Learning resources may include access to Blackboard, links to critical websites, Wikis, journals, discussion forums, Lecturer presentations, activities and handouts, organisational policies, procedures and protocols and conventions, links to relevant legislation and regulations, templates, annual reports, marketing and strategic plans. Students are also provided with access to Adobe Creative Suite on campus.

Facilities and equipment may include access to simulated workplace environment, where students have access to computers at individual workstations, Microsoft Office including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 2, 2025

Duration | 1 semester
When | Semester 2, 2025
Where | North Metropolitan TAFE (52786)

Location map

How | On campus and simulated work environment, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $60
  • Materials fee: $365

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course. However, this course has been designed to include the delivery of learning and practical activities within a simulated workplace environment. These work-based activities will ensure your knowledge and skills are well developed and appropriately applied.

Year 11/12
BSB40820 Certificate IV in Marketing and Communication - BFS9
1 semester
BSB50120 Diploma of Business - BFT3
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 6 core units and 6 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
Elective units
    National ID
    Unit title
  • BSBCRT413 Collaborate in creative processes
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG441 Develop public relations documents
  • BSBTWK401 Build and maintain business relationships
  • SIRXECM002 Prepare digital content
  • SIRXMKT002 Use social media to engage customers

Assessment methods

The methods of assessment used in this course include practical observations of presentations, teamwork, collaboration and the use of technology in a marketing environment. Questioning is used in focus groups, meetings and written tasks. A strong emphasis is placed on personal assessment, analysis and reflection based on individual and team performance, problems, issues and experiences. Case studies and real examples are used to demonstrate the application of knowledge in various applicable situations. Witten questions/answers, reports, self-reflections, observation checklists, presentations and production of documentation, such as design material and electronic marketing material, are also demonstrated.

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

Learning resources may include access to Blackboard, links to critical websites, Wikis, journals, discussion forums, Lecturer presentations, activities and handouts, organisational policies, procedures and protocols and conventions, links to relevant legislation and regulations, templates, annual reports, marketing and strategic plans. Students are also provided with access to Adobe Creative Suite on campus.

Facilities and equipment may include access to simulated workplace environment, where students have access to computers at individual workstations, Microsoft Office including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 1, 2026

Duration | 1 semester
When | Semester 1, 2026
Where | North Metropolitan TAFE (52786)

Location map

How | On campus and simulated work environment, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $60
  • Materials fee: $365

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course. However, this course has been designed to include the delivery of learning and practical activities within a simulated workplace environment. These work-based activities will ensure your knowledge and skills are well developed and appropriately applied.

Year 11/12
BSB40820 Certificate IV in Marketing and Communication - BFS9
1 semester
BSB50120 Diploma of Business - BFT3
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 6 core units and 6 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
Elective units
    National ID
    Unit title
  • BSBCRT413 Collaborate in creative processes
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBMKG441 Develop public relations documents
  • BSBTWK401 Build and maintain business relationships
  • SIRXECM002 Prepare digital content
  • SIRXMKT002 Use social media to engage customers

Assessment methods

The methods of assessment used in this course include practical observations of presentations, teamwork, collaboration and the use of technology in a marketing environment. Questioning is used in focus groups, meetings and written tasks. A strong emphasis is placed on personal assessment, analysis and reflection based on individual and team performance, problems, issues and experiences. Case studies and real examples are used to demonstrate the application of knowledge in various applicable situations. Witten questions/answers, reports, self-reflections, observation checklists, presentations and production of documentation, such as design material and electronic marketing material, are also demonstrated.

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

Learning resources may include access to Blackboard, links to critical websites, Wikis, journals, discussion forums, Lecturer presentations, activities and handouts, organisational policies, procedures and protocols and conventions, links to relevant legislation and regulations, templates, annual reports, marketing and strategic plans. Students are also provided with access to Adobe Creative Suite on campus.

Facilities and equipment may include access to simulated workplace environment, where students have access to computers at individual workstations, Microsoft Office including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

There may be further semester intakes available for enrolment. You can view any further intakes when you submit your online application(opens in a new tab).

For information about pathways from TAFE to university, view our Pathways to university page.

How to apply

Apply to study at TAFE in six steps:

  1. find a course;
  2. check entry requirements;
  3. submit an application;
  4. accept your offer and pay;
  5. apply for your student visa; and
  6. receive your visa and come to Australia for your studies.

View our TAFE application process page for detailed advice

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TAFE International Western Australia (TIWA) is the Registered Training Organisation (RTO) and Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) provider, for the delivery of training to international students, enrolled in a TAFE course in Western Australia. This nationally recognised course is delivered by a Western Australian TAFE college on TIWA's behalf. TIWA retains responsibility for the quality of the training and assessment delivered by the TAFE colleges and for the issue of certification documentation to students.

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Last updated on September 18, 2023