BSB50620 Diploma of Marketing and Communication

National ID
BSB50620
WA Course Code
BFT7
CRICOS code
108212B
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Why choose this course?

Advance your career in marketing with this qualification. This course prepares you to make a strong impact in the workplace by teaching you a range of strategic marketing and communication skills. You will gain vital business media communication skills, that include developing digital and communication marketing plans, evaluating and monitoring the market, creating advertisements for mass media and working effectively both independently and in teams.

During your studies your marketing and communication skills and knowledge will be developed to conduct and report market research specifically looking at marketing mix. In addition, you will also learn about the changes to the industry as it embraces convergence in marketing, through the integration and adoption of digital solutions to remain profitable and successful. Upon completion of this course you will be multi-skilled in the areas of planning, research, campaigning, digital strategy and content development.

Career opportunities

  • Market Research Specialist
  • Marketing Communications Manager
  • Online Marketing Manager
  • Product Manager

  • An IELTS score (academic) of 5.5 with no band score less than 5.0 or equivalent.

  • Completion of BSB40820 Certificate IV in Marketing and Communication is required for entry into this course.

Your study options

Semester 2, 2023

Duration | 1 semester
When | Semester 2, 2023
Where | North Metropolitan TAFE (52786)
How | On campus, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $25
  • Materials fee: $0

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course.

BSB50620 Diploma of Marketing and Communication - BFT7
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 5 core units and 7 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
Elective units
    National ID
    Unit title
  • BSBCMM511 Communicate with influence
  • BSBCRT512 Originate and develop concepts
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBWRT411 Write complex documents
  • SIRXMKT007 Develop a digital marketing plan
  • SIRXOSM005 Develop a basic website for customer engagement

Assessment methods

The methods of assessment used in this course include written tests, oral questions and direct observations such as practical activities and role-plays. Assignments, such as completion of projects, evidence portfolios and case studies is included as part of the assessment process. You will be required to submit individual and group assessments and will have time allocated in class to work on these assessments. You will also be expected to complete assessment requirements in your own time.

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

Learning resources may include access to Blackboard, office equipment and resources, relevant legislation, regulations standards and codes, copies of organisational polices and marketing plans to use as references and equipment and resources for advanced copywriting and design.

Facilities and equipment may include access to computers, printers, office equipment, stationery, wikis, file exchange platforms, Wi-Fi and internet access.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 1, 2024

Duration | 1 semester
When | Semester 1, 2024
Where | North Metropolitan TAFE (52786)
How | On campus, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $25
  • Materials fee: $0

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course.

BSB50620 Diploma of Marketing and Communication - BFT7
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 5 core units and 7 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
Elective units
    National ID
    Unit title
  • BSBCMM511 Communicate with influence
  • BSBCRT512 Originate and develop concepts
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBWRT411 Write complex documents
  • SIRXMKT007 Develop a digital marketing plan
  • SIRXOSM005 Develop a basic website for customer engagement

Assessment methods

The methods of assessment used in this course include a knowledge component, demonstration of skills (usually observed) and portfolio tasks often based on real life case studies.

 

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

 

Learning resources may include access to Blackboard, organisational policies, procedures and protocols and conventions, Links to relevant legislation and regulations, templates, annual reports, marketing plans, strategic plans, Lecturer presentations, activities and handouts and access to Adobe Creative Suite on campus.

 

Facilities and equipment may include access to a simulated workplace environment with computers at individual work stations, Office 365 including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 2, 2024

Duration | 1 semester
When | Semester 2, 2024
Where | North Metropolitan TAFE (52786)
How | On campus, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $25
  • Materials fee: $0

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course.

BSB50620 Diploma of Marketing and Communication - BFT7
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 5 core units and 7 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
Elective units
    National ID
    Unit title
  • BSBCMM511 Communicate with influence
  • BSBCRT512 Originate and develop concepts
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBWRT411 Write complex documents
  • SIRXMKT007 Develop a digital marketing plan
  • SIRXOSM005 Develop a basic website for customer engagement

Assessment methods

The methods of assessment used in this course include a knowledge component, demonstration of skills (usually observed) and portfolio tasks often based on real life case studies.

 

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

 

Learning resources may include access to Blackboard, organisational policies, procedures and protocols and conventions, Links to relevant legislation and regulations, templates, annual reports, marketing plans, strategic plans, Lecturer presentations, activities and handouts and access to Adobe Creative Suite on campus.

 

Facilities and equipment may include access to a simulated workplace environment with computers at individual work stations, Office 365 including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

Semester 1, 2025

Duration | 1 semester
When | Semester 1, 2025
Where | North Metropolitan TAFE (52786)
How | On campus, to a minimum of 20 contact hours per week
Fees (total indicative for course)
  • Tuition fee: $6,240
  • Resources fee: $25
  • Materials fee: $0

Tuition fees are reviewed annually. If tuition fees are increased, you will be required to pay the new fees as they are introduced. You will be provided with an indicative schedule of fees in your Letter of Offer.

Resource fees are for consumables you use in your course e.g. paint, internet etc. You pay this fee to your college at enrolment. If your course goes longer than one semester, the resource fee may not need to be paid in one amount but may be spaced out over the duration of your course. Your college will advise you of the payment amount each semester.

Material fees are for items that remain your property after the course has been completed e.g. personal protective equipment, tools, text books etc. You pay this fee to your college at enrolment.

Work placement

There is no work placement requirement for this course.

BSB50620 Diploma of Marketing and Communication - BFT7
1 semester

To achieve this qualification, students must demonstrate competency in 12 units. These 12 are comprised of 5 core units and 7 elective units. Elective units listed below have been selected in consultation with industry.

Students who enrol into this qualification will be eligible for credit transfer of the units that they have already achieved. Fees paid by international students are set on a commercial basis and are paid as a whole of course fee - no refund will apply to credit transfers. Please refer to your letter of Offer for detailed duration and costings for your enrolment.

Core units
    National ID
    Unit title
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
Elective units
    National ID
    Unit title
  • BSBCMM511 Communicate with influence
  • BSBCRT512 Originate and develop concepts
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG551 Create multiplatform advertisements for mass media
  • BSBWRT411 Write complex documents
  • SIRXMKT007 Develop a digital marketing plan
  • SIRXOSM005 Develop a basic website for customer engagement

Assessment methods

The methods of assessment used in this course include a knowledge component, demonstration of skills (usually observed) and portfolio tasks often based on real life case studies.

 

These assessment strategies and evidence gathering are in accordance with the relevant training package or accreditation guidelines. Detailed Information is available in the assessment matrix, learning plans and assessment tools for each of the units of competency. Assessors use this matrix to ensure assessments, are undertaken across the duration of the course, rather than clustered together at particular times.

Learning resources, facilities and equipment

The following learning resources, facilities and equipment are available at each campus so that you can achieve the skill and knowledge requirements of this course.

 

Learning resources may include access to Blackboard, organisational policies, procedures and protocols and conventions, Links to relevant legislation and regulations, templates, annual reports, marketing plans, strategic plans, Lecturer presentations, activities and handouts and access to Adobe Creative Suite on campus.

 

Facilities and equipment may include access to a simulated workplace environment with computers at individual work stations, Office 365 including MS Teams, OneDrive and Outlook, internet, printer/scanner/copier, meeting tables and chairs, notice boards, whiteboard and projector.

Key dates

Semester and holiday dates are included in your Letter of Offer. View upcoming semester start and end dates.

There may be further semester intakes available for enrolment. You can view any further intakes when you submit your online application(opens in a new tab).

For information about pathways from TAFE to university, view our Pathways to university page.

How to apply

Apply to study at TAFE in six steps:

  1. find a course;
  2. check entry requirements;
  3. submit an application;
  4. accept your offer and pay;
  5. apply for your student visa; and
  6. receive your visa and come to Australia for your studies.
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TAFE International Western Australia (TIWA) is the Registered Training Organisation (RTO) and Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) provider, for the delivery of training to international students, enrolled in a TAFE course in Western Australia. This nationally recognised course is delivered by a Western Australian TAFE college on TIWA's behalf. TIWA retains responsibility for the quality of the training and assessment delivered by the TAFE colleges and for the issue of certification documentation to students.

Last updated on November 30, 2022